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Strategie und Technik der Markenführung



Schreiber : Franz-Rudolf Esch

ISBN : 6435026954442



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Get this from a library! Strategie und Technik der Markenführung. [Franz-Rudolf Esch] -- Dieser Klassiker zur Markenführung zeigt die Rahmenbedingungen, Ziele und ...

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Strategie und Technik der Markenführung: Franz-Rudolf Esch: 9783800642571: Books -

Franz-Rudolf Esch is the author of Strategie Und Technik Der Markenführung (4.33 avg rating, 3 ratings, 0 reviews, published 2008), Internal Branding (

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Kotler, Philip; Pförtsch, Waldemar: Ingredient Branding – Making the Invisible Visible, Springer 2010; Esch, Franz-Rudolf: Strategie und Technik der Markenführung ...